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APLA 2015

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APLA2015 Logo

HOME > APLA 2015 > APLA2015 Logo

Bok jumoni
(A Traditional Bag of Fortune)
Symbol Keyword
• Fortune
• Korea
• Tradition
Color Representation
• Red : Trust
• Orange : Cooperation
• Blue : Public interest

The traditional bag of fortune, so called Bok jumoni means very special in Korea as a gift filled with blessing luck.  
 
Wearing a Bok jumoni (a lucky bag) is said to banish all evil spirits for the entire year and bring great good fortune.   
 
The Bok jumoni is re-interpreted modernly and became a motive to our APLA 2015’s logo. In addition, the colors are inspired by Korean traditional colors from the patchwork design which expresses the logo to be clear.   
 
The symbolism of the colors, ‘RED’, ‘ORANGE’, and ‘BLUE’, are interpreted as ‘TRUST’, ‘COOPERATION’, and ‘PUBLIC INTEREST’ respectively. These three meaning of the colors fully applied the interest of lottery industries’ which we would like to discuss more from the APLA 2015.   
 
We hope our APLA 2015 logo can bring the best luck to all our participants.